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Products aligned with Saudi regulations and real operations.

Eight production systems: ZATCA-approved cloud accounting, an enterprise ERP web app, a goods transport platform, a map-first real-estate discovery app, two e-commerce storefronts, and a tourism mobile app.

Masar ERP -- marketing & product
Project · 01 2025 -- present

Product marketing · Bilingual UX · ERP positioning · KSA compliance

Masar ERP -- marketing & product

Open case →
01 2025 -- present

Masar ERP -- marketing & product

The public face of Masar ERP: a bilingual product story for finance, inventory, POS, and multi‑branch operations -- ZATCA‑aligned positioning, clear sector narratives, and CTAs tuned for Saudi buyers evaluating ERP seriously.

Problem
Enterprise software buyers need trust fast: compliance, security posture, and proof that finance, stock, and branches live in one governed ledger -- not another disconnected stack.
Approach
Structured the narrative around a single operating system for money and stock, surfaced integrations and migration discipline, and kept claims explicit enough for procurement and legal review.
  • Product marketing
  • Bilingual UX
  • ERP positioning
  • KSA compliance
MASAR‑SMART -- enterprise ERP (web)
Project · 02 2025 -- present

Web ERP · Laravel ecosystem · Secure auth · Multi‑branch UX

MASAR‑SMART -- enterprise ERP (web)

Open case →
02 2025 -- present

MASAR‑SMART -- enterprise ERP (web)

A Laravel web application for enterprise accounting, inventory, and multi-branch management — secure login, per-tenant access control, and a UI teams rely on for daily operations.

Problem
Operators need a calm, reliable ERP shell that scales from first login to heavy month‑end -- without sacrificing clarity for finance, auditors, or branch managers.
Approach
Focused on authentication ergonomics, role‑aware navigation patterns, and a visual language that stays legible under long sessions and mixed lighting.
  • Web ERP
  • Laravel ecosystem
  • Secure auth
  • Multi‑branch UX
Smart -- cloud accounting & transport
Project · 03 2021 -- present

Laravel · Cloud · REST · MySQL

Smart -- cloud accounting & transport

Open case →
03 2021 -- present

Smart -- cloud accounting & transport

A multi-subscription, cloud-based accounting system with advanced financial modules, ZATCA approval, and a transport module integrated with Alam and the Ministry of Transport.

Problem
Businesses needed a single platform for finance, reporting, and compliant transport data exchange with Saudi authorities.
Approach
Built as an integrated suite: subscriptions, reporting, and transport workflows with official integrations rather than bolt-on spreadsheets.
  • Laravel
  • Cloud
  • REST
  • MySQL
  • Flutter
Goods transport platform
Project · 04 2020 -- 2021

Laravel · MySQL · REST · Maps

Goods transport platform

Open case →
04 2020 -- 2021

Goods transport platform

A comprehensive transportation platform for the Saudi market: requests, pickup and drop-off, truck types, live tracking, driver management, and automated status updates.

Problem
Users and operators needed transparency and control across trips, vehicles, and ETAs without manual phone coordination.
Approach
Modeled the trip lifecycle end to end, exposed state clearly to clients and admins, and automated notifications around status changes.
  • Laravel
  • MySQL
  • REST
  • Maps
  • Mobile
Asas -- real estate marketing
Project · 05 2021

Flutter · Maps API · Laravel

Asas -- real estate marketing

Open case →
05 2021

Asas -- real estate marketing

An app to browse properties for sale or rent by location on a map, with search anchored to specific areas.

Problem
Buyers and renters needed map-first discovery instead of static lists that did not reflect where they actually wanted to live or invest.
Approach
Centered the UX on map selection and location-based filters, keeping listing data consistent with geographic queries.
  • Flutter
  • Maps API
  • Laravel
Bamy -- accessories e‑commerce
Project · 07 2020

Laravel · MySQL · Blade

Bamy -- accessories e‑commerce

Open case →
07 2020

Bamy -- accessories e‑commerce

An online accessories store built with Laravel and Blade — product catalog, cart, and a clean checkout flow connected to Saudi payment gateways.

Problem
Launch a focused e‑commerce experience for accessory inventory and campaigns.
Approach
Kept the catalog and checkout path tight; prioritized performance and reliable payment handling.
  • Laravel
  • MySQL
  • Blade